Instagram has started hiding the number of likes on posts in several countries including Australia and Japan and several other markets on Thursday, citing that it wanted to ease pressure on users.
Instagram has more than one billion subscribers worldwide who post images and videos and others can then like them or comment.
The hiding of likes also follows criticism about its impacts on mental health. Nevertheless, Instagram described the hiding of the likes for users as a ‘test’, no deadline was given for when it would end.
The major reason is concern over social media platforms which can contribute to low self-esteem. “We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love,” Mia Garlick, Facebook Australia and New Zealand director of policy, said in a statement.
Mia Garlick said the goal is that users feel less judged and to see whether this change can help people focus less on likes and more on telling their story.
“We want people to worry less a little bit less about how many likes they’re getting on Instagram and spend a bit more time connecting with the people that they care about,” said Instagram Chief Adam Mosseri.
“We’re expanding our test that hides like counts and video views in the following countries: Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand.”